Trevecca 125th Anniversary
Anniversary Brand Identity & Campaign
Brand Development
The Institution
Trevecca Nazarene University has stood in the heart of Nashville for 125 years outlasting trends, surviving economic collapse, a pandemic, and graduated generations of students who went on to shape their communities. The 125th anniversary is the most significant brand moment in the university’s recent history proviing our Marketing team a chance to celebrate the landmark.
The Opportunity
Anniversary branding at institutions like Trevecca cater to many audiences including alumni with emotional attachments, faculty with thriving careers, and current students with an education in the works. The visual brand we created had to honor these communities while remaining relevant and poised for a strong future.
These anniverary marks were build to live alongside an existing brand and be easily adapted by external audiences. This provided an excellent opportunity to build brand awareness; a regular challenge for any college in middle Tennessee among the Vanderbilt and MTSU giants.
Additionally, the University is expected to announce a new President at this year’s Homecoming. These new marks provide an excellent backdrop that reflects a thriving and evolving instutition.
The System
The anniversary mark was designed with two non-negotiable requirements: it had to coexist cleanly with the primary Trevecca brand without competing for visual authority, and it had to work at every scale.
The full campaign rollout reached every major university touchpoint. Outdoor billboard placements extended the anniversary into Nashville itself, making the milestone visible beyond campus. The Univerity’s glagship piblication, the Treveccan magazine, carried the identity through editorial design while recounting the institutions history and defining moments. Campus integration included the visual language of digital signage through Yodeck, event materials, social channels, and every print collateral produced by the team.
